Head of Marketing
Join the growth journey of an innovative RegTech company as our new Head of Marketing.
At NewBanking we help companies fight global money laundering with respect for data ownership. On a more practical level this means that our SaaS automates the know-your-customer procedures that are required by the Anti-Money Laundering (AML) regulation, making it easier for the companies to onboard new clients faster and be more compliant.
You’ll have the responsibility for automating and scaling our inbound lead funnel. Together with the CCO and CEO you’ll make the strategy as to what audiences to target as we go into new markets, messaging and the right mix of online channels. You’ll make the action plan, make sure we execute on it and measure it.
Besides your strategic approach you have an analytic mindset and hands on experience with tools like SEO, Google Ads, LinkedIn ads, Hubspot marketing and know how to set up and analyse campaigns. You’ll be in charge of the technical aspects and analysing the data.
You’ll also coordinate efforts with external agencies for copywriting and layout of: newsletters, Linkedin posts, ads, website text, brochures, ebooks...
You have a successful experience with online marketing from a start-up/scale-up preferably within B2B SaaS directed towards a niche audience. You have tried setting up automatic lead generation and finding out what works, testing and starting from almost scratch, not “just” taking over something that was already successful.
- Self driven, positive, entrepreneurial mindset
- Results oriented, structured, takes ownership
- Analytical and data driven
- Excellent communication and relationship skills
- Master’s degree or similar in marketing, communication
- Taken different relevant marketing courses/ certifications
- Fluent written English is a must, Danish is a plus
We’ll be doing interviews on a continuous basis, so if you feel this is the job for you please don’t hesitate to reply. We look forward to hearing from you.
If you have any questions please contact: Christine Gouchault, CCO, [email protected], 53374181.