Logo & brand guidelines

You can download the logo package and read our brand guidelines on this page.

brand image

Our logo

Our main logo has two colors of blue. The lighter blue color is used on one petal in the icon, the “New” and the “ID”. This version should go on a white background.

logo 1 Download logo


Our icon is the hexagon flower with one petal in a lighter color.


Our blue icon is the main one. This should be used on a white background.


In specific situations a black or grey version is used when the focus is on something else. An example is the footer in the onboarding widget.


On a dark or colored background we use the white icon.

Download icon

Exclusion zone

The logo and the icon’s exclusion zone is equal to half the height of the icon.

logo space guidelines

Minimum size

A minimum size ensures that the impact and legibility of the logo is not compromised. Especially considering the legibility of the smallest letters (NewBanking), the size of the full logo should never be smaller than 200px width (digital) and the icon never smaller than 24px (digital).

logo min sizes


Primary blue

Hex: #0D7DC2

RGB: 13, 125, 194

Secondary blue

Hex: #3AA6E8

RGB: 58, 166, 232

Almost black

Hex: #212121

RGB: 33, 33, 33

Download full logo package

The different versions of our logo are packaged in a zipfile.

Download logo & icon